If you think reputation doesn’t play a big role in how customers see a business today, think again. People no longer rely only on word of mouth or traditional advertising, they go straight to Google, Yelp, or social media to check what others are saying. In fact, studies show that 98% of people read online […]
When it comes to digital marketing strategy, knowing whether your efforts are paying off is crucial. That’s where measuring ROI (Return on Investment) comes into play. Without a clear understanding of your ROI, it’s difficult to assess which digital marketing campaigns are working, and which need improvement. In this article, we’ll dive into why measuring […]