Amiri The Luxury Fashion House Redefining

In the ever-evolving world of fashion, few brands have experienced a rise as rapid, influential, and culturally powerful as Amiri. What began as a small Los Angeles–based project by designer Mike Amiri has transformed into a global luxury powerhouse worn by celebrities, loved by fashion enthusiasts, and respected by critics. Blending high-end craftsmanship with street culture, Amiri stands as a symbol of authenticity, rebellion, and modern luxury.

This article explores the full story of Amiri—from its beginnings and inspiration to its craftsmanship, global influence, and cultural impact.

1. The Origins of Amiri: From Underground Culture to Global Runways

Amiri was founded in 2014, but its roots date back much earlier. Mike Amiri, born and raised in Los Angeles, grew up surrounded by the city’s underground music scene, skate culture, and youthful energy. Before launching his brand, Mike created custom pieces for musicians, stylists, and rock performers—handcrafted jeans, distressed flannels, leather jackets, and stage outfits.